Includes: Digital Course Material, 4 hours of One-on-One Live Zoom Training with a Programme Facilitator (can be split into 2 x 2 hour sessions)

Target Audience: Anyone wanting to improve on their own personal development

Learning Outcomes:

• Measuring your attitude – how others see you?
• What are your desired Personal Brand values and associated behaviours?
• Develop a Personal Brand Identity and Brand Statement by giving consideration to some of your personal brand values you would like to project to others
• Actioning your Personal Brand Statement – how are you going to live it?

Learning and Assessment Methodology:

• Pre-reading material
• How others see you – self assessment
• Video case studies (personal brands of well- known people)
• Developing your personal brand statement
• Group discussions
• Action planning sheet
• Learning Diary
• Handouts of articles